The goddess descends from an equally virtuous lineage : Legend has it that her support helped win many wars. Warriors invoked her help and blessing to support them during their most difficult battles. The particularity of Nike is that they found a symbol that fits perfectly with the image they want to have.Īs the sculpture The Victory of Samothrace (exhibited in the Louvre) gives the impression, the goddess Nike is imposing by her strength and power. Many other brands are inspired by Greek mythology to find original logos, slogans and even brand names. The second secret behind the Nike logo is that the Swoosh is actually the swept wing of Nike, the Greek goddess of victory. A mythical originīut that's not all ! The origin of the logo goes back much further than a simple check referring to sports. Very appropriate for a multi-sport brand that promotes dynamism and sportsmanship. The Swoosh, the little nickname that the English gave to the logo, evokes the sound that a fast object makes when it moves. The visual is very suggestive, for proof: even its nickname testifies to this.
The spindly and soft comma inspires lightness, flexibility and speed. The first thing that comes to mind when you see the Nike logo is movement. The first question you might ask yourself is: why did you choose a comma to represent this iconic brand? We think you already have your idea, and we assure you that you are not really wrong on this one. But to understand the references of the creators, you need to know the full story. The founders did not lack inspiration in creating the famous Nike Swoosh. That said, there is more than one secret behind that upside down, horizontal comma. The very objective of the creators of Nike was that their logo be simple and easily understandable.
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